IHG Competition

In Studio III, we were posed with the challenge to create an innovative model hotel room for one of IHG brands; Intercontinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites or Candlewood Suites.  I chose Holiday Inn, primarily for the intent of creating something versatile and functional with an aesthetic appeal.  I felt as though there was too much freedom in the "higher-end" hotels and wanted a challenge.  The images to follow are handful of the production....